Amusnet targets expansion in South Africa via Goldrush platform launch

(AsiaGameHub) –   Amusnet has broadened its footprint in South Africa after making its games available on the Goldrush online casino platform.

The content went live with Goldrush on April 1, a step the developer called a ‘cornerstone of its mission’ to increase Amusnet’s standing in the market.

Cameron Green, Country Manager for Amusnet South Africa: “South Africa is an exciting growth market for us, and Goldrush is the ideal partner to help develop our local identity. 

“This is more than just adding games; it’s about setting a new benchmark for global gaming quality for a community that prizes trust and authenticity. Our team in Cape Town views this launch as a significant achievement.”

Amusnet has marked South Africa as a crucial growth area, having first entered the country last year via a deal with Intelligent Gaming Limited.

This growth trajectory continued through 2026 with comparable partnerships established with Hollywood Bets and Betway.

Growing popularity

Similar to other African nations, South Africa has seen a rise in online gaming’s popularity, driven by growing mobile device adoption.

Data from the nation’s National Gambling Board shows the South African gambling market reached a turnover of €75.5bn in the 2024/25 financial year.

Goldrush is among South Africa’s longest-serving gambling operators, with a history in the country spanning more than two decades.

Through this partnership, Goldrush customers can now enjoy Amusnet content like the ‘Hot’ series and features including jackpot cards – a four-tiered jackpot system.

Peter Amblianities, Marketing Manager at Goldrush, added:  “Goldrush has a proven track record of delivering top-tier entertainment. Integrating Amusnet’s portfolio enables us to present our players with innovative, world-class content. 

“We are thrilled to back Amusnet as they grow their presence in South Africa and are actively designing engaging campaigns with them to deliver a more valuable experience to both our current and future players.”