日期: 2026年4月2日

(AsiaGameHub) -   An investigation commissioned by Flutter has exposed the deceptive strategies of the black market, as the lines between the regulated industry and unlicensed operators grow increasingly blurred.  In an interview with SBC News, former fraudster turned investigator and government advisor Alex Wood— who led the probe— emphasized that ‘the biggest problem is being able to tell a dodgy site apart from a legitimate one’, as players are lured into the trap of using black market platforms.  Wood employed several approaches to uncover the underhand tactics of illegal operators: false responsible gambling information, manipulative marketing, withdrawal issues, and failure to verify customer details.  During his investigation, he warned that social media providers are enabling widespread promotion of black market operators, singling out Meta for criticism.  He told SBC News: “I was at a police event where it was stated that Meta makes more money from crime than any criminal organization in the world— whether it’s romance fraudsters, illegal betting, or dodgy crypto investments.  “They’re earning more by charging to display this content than all influencers combined. And while they’re raking in that money, there’s nothing anyone can do about it.  “Home Office representatives at the event said: ‘We’ll sue Meta’, but they’ll just appeal, keep appealing, and we’ll run out of funds.” Notably, he also revealed that Meta hosts the full betting journey— from onboarding to deposit to loss— within native apps like Instagram on iOS.  He expressed concern that by enabling this process, social media platforms are lending ‘a veneer of trustworthiness and legitimacy’ to ‘deeply harmful’ black market sites.  Wood shared that during his investigation, he found examples where entire transactions occur within Instagram, with no redirection to a third-party site.  “Their name is visible throughout the process, so they have visibility of these transactions and charge a commission on all deposits.” Wood noted that the verified account feature on platforms like Instagram can be seen as giving operators ‘a clean bill of health’ and thus offering ‘tacit endorsement’— which is inappropriate, as the content they post ‘glamourises illegal and unlicensed operators’ that shouldn’t accept UK players.  He also highlighted the presence of young male influencers (some linked to the manosphere) driving their followers to black market operators, often via harmful social media content.  Previously speaking to iGaming Expert, BetBlocker Chief Executive Officer Duncan Garvie expressed concern over ‘a huge problem in UK advertising regulation’ regarding streamers and influencers.  Garvie stated: “Licensed gambling operators would face intense scrutiny for using marketing channels that appeal to younger audiences. But these rules are embedded in UKGC gambling licensing conditions.  “Since influencers aren’t required to be licensed, and unlicensed brands are unrestricted by UKGC edicts, these stakeholders are free to partner in a way that completely undermines the marketing protections the licensing system is meant to deliver.” He added: “This is compounded by influencers directing younger consumers to unlicensed gambling operators. We’re losing our young population to the black market, and once they’re gone, it’s unlikely they’ll return.  “More must be done to require streaming platforms to ensure their content creators market products legally fit for the markets they reach.” Speaking at the Illegal Gambling Prevention Summit, Wood warned that blocking domains isn’t enough—it’s merely ‘squeezing the balloon’—and noted the most effective way to thwart the black market is to stop payment service providers from moving money out of the UK.  This surging threat comes as the regulated market faces an increasingly tough environment, opening the door wider for unlicensed operators to boost exposure and gain a larger market share. Commenting on rising taxation rates and stricter regulations, Wood issued a stark warning to regulators: ‘If you wanted to guarantee the black market’s success, you’re doing everything right’. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Polymarket has been staying firmly in the public eye recently, and this time the prediction market platform is making headlines over a multi-year collaboration with LALIGA North America. This agreement marks the first ever official partnership between a European football league and a prediction markets operator, though the deal is targeted exclusively at football fans based in North America. Per the terms of the agreement, Polymarket becomes the Official and Exclusive Prediction Market Partner of Spain’s LALIGA in the U.S. and Canada, as both parties work to deepen fan engagement among a fast-growing, increasingly digital-first audience. According to LALIGA, the partnership reflects a wider strategic push to build connections with younger, multicultural fan bases in North America, where content consumption habits are shifting toward multi-screen and interactive experiences. “Soccer’s growth, particularly in North America, is led by young, diverse and multicultural audiences that consume the sport across multiple screens, so our goal is to keep engaging these demographics through fresh, unique approaches,” said Boris Gartner, Chief Executive Officer and Partner at Relevent, which launched a 15-year, 50/50 joint venture with the Spanish league in 2018 to set up LALIGA North America. “It is critical that we move past traditional engagement efforts to bring these audiences closer to the beautiful game than ever before, and we could not think of a better partner than Polymarket to reach that goal.” The agreement covers a range of commercial and fan-focused activations, including premium broadcast exposure, integration into digital and social content, and access to exclusive perks such as VIP match hospitality and virtual meet-and-greet sessions with LALIGA legends. A core element of the deal is Polymarket’s right to use official league and club intellectual property, which will enable more in-depth integration of prediction-based engagement around live matches and season outcomes. Shayne Coplan, Founder and CEO of Polymarket, commented: “Our aim is to give fans a more expressive way to follow the sport, where their opinions on players, matches, and season outcomes can be reflected in real time. “Partnering with LALIGA brings this level of interaction to one of the most passionate global fan bases and introduces a new, more dynamic way for North American audiences to engage with the league.” Is there hope for Polymarket in Europe? For Polymarket, the agreement adds to its growing roster of major sports partnerships, which already includes deals with leagues such as MLB, NHL, UFC and MLS. The announcement came on the same day that the New York-headquartered firm lost its bid to operate in Romania, as the ONJN gambling authority rejected Polymarket’s appeal to be removed from the country’s service blacklist. The business has faced significant hurdles in its efforts to enter the European market. Along with Romania, Germany, Belgium, Italy, Poland, Hungary, the Netherlands, Switzerland, France and Portugal have all banned prediction markets from operating in their respective jurisdictions. Prediction markets, which have surged in popularity largely driven by the rise of Polymarket and fellow U.S. operator Kalshi, maintain that they do not offer gambling products, but rather ‘event contracts’ that let users wager against each other on the outcome of a given event. In the U.S., these platforms are regulated by the Commodity Futures Trading Commission (CFTC). The previously mentioned European markets do not agree with this classification, however. Despite the challenges it faces in Europe, the LALIGA deal proves that prediction market platforms can still secure partnerships with European entities, even if those agreements are focused on North America, where the sector has seen the most favorable regulations to date. In a related note, Gibraltar, which shares a border with Spain, licensed a prediction markets platform as a B2C betting intermediary earlier this week, a move that may also add to Polymarket’s faint hopes of seeing prediction markets become operational on the European side of the Atlantic. Want to read more stories like this? Check out the new SBC Media YouTube Channel, the new multimedia home for all SBC content, where our team deep dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The tender process for Paraguay's quiniela lottery has reached its concluding stage, with two domestic entities, Technologies Development of Paraguay (TDP) SA and the Daruma Sam Alliance, now confirmed as the final bidders for the franchise. Initiated in November 2025, this tender is a component of President Santiago Peña's wider plan to privatize businesses formerly controlled by the state, starting with gambling concessions historically run by state and municipal bodies. In late March, the Forte Capital Consortium—comprising Gambling SA, Talismán SA, and B-Gaming Vimérica SA—withdrew from the process, leaving TDP and Daruma Sam as the two remaining competitors. The National Gambling Commission, Conajzar, is supervising the proceedings. Its Interdisciplinary Review Committee (CRI) is responsible for evaluating the submissions within a 10-day period before the final decision. This tender represents a major regulatory change for Paraguay's gambling industry. The government has ended the long-standing monopoly, implementing a new system that permits up to three operators to receive quiniela licenses, indicating a shift to a more competitive market. Both bidders presented financial offers meeting the minimum criteria outlined in the tender specifications (PBC), proposing a 19% fee on monthly gross revenues. Conajzar has also set a minimum guaranteed payment of PYG 9.5 billion for the winning applicants. Daruma Sam already operates in Paraguay, running Aposta.LA betting shops in the Gran Asunción area. Review phase begins After the bids were opened, the CRI began a quantitative and technical review of all submitted documents, as mandated by Resolution No. 28/2026 from 5 February. The committee is anticipated to provide its assessment report within 10 days. A subsequent five working days will then be needed to officially confirm the chosen operators. The successful bidders will secure the right to operate the quiniela for a five-year period. Carlos Liseras, President of Conajzar, noted the process is now in a crucial verification phase: "A detailed control process has begun to ensure all technical and regulatory requirements are fully met." The potential rewards are substantial, with the Paraguayan quiniela market estimated by the industry to generate over $120 million in annual turnover. This tender holds considerable political importance as the initial trial of President Santiago Peña's pledge to reform state-supported monopolies. The accompanying legislative proposal involves re-examining gambling privileges given to municipal authorities, pointing to a more extensive restructuring of traditional market frameworks. Once the quiniela tender concludes in 2026, Peña is anticipated to undertake a comprehensive revision of Paraguay's gambling legislation, establishing this reform as a key element of his broader economic strategy. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Finland is nearing the 2027 launch of its regulated market, yet its choice to prohibit affiliate marketing prompts the question of what comes next. While affiliates typically enjoy a strong symbiotic relationship with licensed operators in open European markets, Finnish authorities have opted to exclude them entirely from the new framework. According to Antti Koivula, an iGaming Lawyer at Hippos ATG, the primary cause for this is a fundamental government misunderstanding about the nature of affiliates. He expressed this view during an SBC Affiliates Leaders Digital Day expert panel. “The misunderstanding was quite broad. Essentially, the view was that affiliates were influencers aggressively marketing gambling to people, including vulnerable groups, as if they were all identical,” he stated. “That image is naturally very inaccurate. “Numerous affiliates conduct their business with high responsibility and carry out significant responsible gambling work independently. “Nevertheless, that false perception was evident. The chief reason for it, which is somewhat understandable, is that affiliate marketing in Finland was and remains illegal.” Given that affiliates will remain excluded upon the market's launch, it is crucial to have unambiguous rules to prevent confusion and to empower the regulator adequately to address possible violations. Simon Vinzce, Head of Sustainable and Safer Gambling at Casino Guru, noted: “Under the new law, the regulator can be aided by being extremely explicit about what is permitted and what is prohibited. “If you allow room for interpretation, then such websites could, for instance, argue they are not promoting but merely providing information.” Although Koivula concurred with the need for a clear and transparent strategy, he remarked that Finland's regulatory structure still has “a lot of room to be more precise.” “The legislation is missing several key definitions, and further guidance is anticipated,” he continued. “Ultimately, it all hinges on enforcement. Regrettably, I am not at all confident that Finnish enforcement will be at the required standard from the market's opening; in fact, I believe the opposite. “I am somewhat concerned the regulator has very limited tools to combat black market operations. Conversely, I have no doubt licensed operators will comply with the law.” However, matters typically fall into place eventually, and Pablo Espuela, Head of Corporate Development at BeandDeal, is confident this will also occur in Finland. “Over time, the regulator understands that channelisation is the priority, which leads it to focus on regulating other aspects initially overlooked. “I am certain the regulator will begin to relax its stance once it recognises it is losing market share to these illegal affiliates,” Espuela concluded. To view the complete panel discussion and learn who truly benefits from the affiliate ban, click here. Interested in more stories like this? Visit the new SBC Media YouTube Channel, SBC's central hub for multimedia content, where our team explores the major headlines from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Gambling operator Flutter Entertainment, listed on the London Stock Exchange, has announced the exit of Alfred F Hurley Jr. This follows his choice to step down as a corporate advisor for the LSE/NYSE-listed group in June 2026. Alfred F Hurley Jr An experienced US corporate director, Hurley Jr became a board member in 2016, a time of significant change for the company. He contributed to Flutter's development during its key merger and acquisition deals. This included the mergers with The Stars Group and Paddy Power Betfair, a landmark $10bn (£7.5bn) transaction that reshaped the iGaming industry. Previously a Managing Director at Merrill Lynch, Hurley Jr was acknowledged as a pivotal director focusing on the US market, aiding Flutter's corporate strategy and growth across North America. The 2018 purchase of FanDuel by Flutter was a fundamental acquisition that secured its leading status in the US betting market. While in his role, Hurley Jr held the positions of Lead Independent Director and Chairman of the Compensation Committee. He also participated in the Audit, Nominating, and Transaction Committees. Flutter anticipates its full-year 2026 group revenue will be between $17.75bn and $19.05bn, with adjusted EBITDA projected from $2.65bn to $3.30bn. This points to sustained expansion in the face of regulatory and taxation challenges. For its US operations, FanDuel is predicted to produce revenue of $7.4bn to $8.2bn and adjusted EBITDA of $0.85bn to $1.25bn. Its results are influenced by expenses in new states and continued funding for FanDuel Predicts. Flutter Chairman John Bryant stated: “On behalf of the Board, I want to thank Al for his ten years of dedicated service, including his significant contributions during our U.S. listing transition, and exceptional stewardship of our Compensation and Human Resources Committee. We wish him every success ahead.” Effective after the Annual General Meeting on May 29, 2026, Nancy Dubuc will succeed Mr. Hurley as the Chair of the Compensation and Human Resources Committee. _______________ Interested in more stories like this one? Visit the new SBC Media YouTube Channel, SBC's central hub for multimedia content, where our experts provide in-depth analysis on major news from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Lynon has bolstered its aggregation platform through a fresh content partnership with ICONIC21. As part of this collaboration, Lynon’s operator partners will now gain access to ICONIC21’s full collection of slot games, live casino offerings, and virtual titles. Tigran Ayvazyan, Managing Partner at Lynon, stated: “We are thrilled to welcome ICONIC21 onto our aggregation platform. Our goal is to provide operators with the most comprehensive and engaging content currently available across the industry. We believe that combining ICONIC21’s fast-paced product portfolio with our seamless integration capabilities will deliver exceptional results for our partner operators.” Among the newly accessible content is ICONIC21’s Gravity series, including the recently released vertical game show Gravity Wheel, which features dynamic multipliers in every game round to boost player engagement. Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, added: “Partnering with Lynon is a natural fit, as both companies share a commitment to nurturing long-term, value-driven partnerships. Lynon’s ability to bring our products to a wide range of operators is a key pillar of our expansion strategy. “By providing their network with our full range of games, from the fast-paced Gravity Wheel to our latest instant-win titles, we are ensuring that more players can experience the quality and innovation that define ICONIC21.” Why live casino needs game show formats Earlier this year, Popa spoke with iGaming Expert about the need for faster, more intuitive game experiences to capture the attention of modern audiences. She argued that as attention spans continue to shrink, the industry needs “faster, clearer and more decisive games”, such as game show formats. “Fast-paced game shows solve a common problem for players,” Popa explained. “They reduce cognitive load while increasing emotional intensity. Instead of long decision trees or slow rounds, players are given immediate clarity, with straightforward mechanics and clear outcomes—no need to read a guide. You grasp the game on your first try. In a mobile-first environment, this is a critical factor. Games that drag their feet lose players, while direct, simple games keep them engaged.” Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   New York State Governor Kathy Hochul has introduced a series of proposals aimed at protecting against underage online gambling. Hochul set aside a portion of her 2026 State of the State speech to instruct the New York State Gaming Commission to take suitable measures, noting that mobile sports betting is ‘luring everyone—including our young people—to place bets without fully thinking through the outcomes’. “We require robust regulatory protections to stop individuals under 21 from gambling, prevent artificial intelligence from exploiting gamblers, and mandate sports betting operators to take meaningful steps if any of their customers display signs of gambling-related harm,” she added. In response to this directive, the state’s gaming regulatory body has released proposals that will mandate operators to utilize geolocation tools and put in place age-verification and device registration measures to stop individuals under 21 from downloading gambling apps. Operators will also ask players to submit biometric information when setting up an account to confirm that the app is being used by the individual who originally created the account. Per the National Council on Problem Gambling, nearly two-thirds of U.S. adults stated they gambled before turning 21. Of those who did, 23% placed a sports bet and 21% played online casino-style games. Gaming Commission Chair Brian O’Dwyer said: “No other type of gambling has become as ingrained in our awareness as sports betting, and vulnerable children are regularly exposed to this activity. We’ve found extra methods to safeguard our youth, assist those in crisis, and maintain safe, legal, and regulated gaming for all New York residents.” Additionally, the commission aims to address AI usage and has put forward a proposal to ban all licensees from using AI to provide customized promotions or recommended bets. These proposals, along with a distinct set of measures to roll out a three-step protocol for operators to assist at-risk players, have been released by the commission for feedback from relevant stakeholders by May 15. Is iGaming on the horizon for New York? New York’s online sports betting market is among the biggest in the U.S. and is still expanding. In December 2025, players bet more than $2.38 billion, with market leaders FanDuel and DraftKings reporting revenues of $120.1 million and $84.1 million, respectively. Even with this growth, online casinos are still banned. But certain parts of the New York Senate have been advocating for regulated iGaming to come to The Empire State. Following Governor Hochul’s signing of a law banning the operation and promotion of sweepstakes games, State Senator Joseph Addabbo shared his view that this legislation should act as a stepping stone to regulating iGaming. “Enacting my bill into law isn’t the final word—it’s a necessary step toward the responsible modernization of New York’s online gaming environment,” Addabbo stated. “By closing down unsafe, unregulated sweepstakes casinos, New York is reaffirming that any online gaming in the state must be legal, properly regulated, and equipped with strong consumer safeguards.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   SOFTSWISS has rolled out its new feature Motion in a bid to lower the demand for technical resources across operations. Billed as a ‘no-code workflow automation tool’, the feature is embedded into SOFTSWISS’s casino platform and allows operators to automate core processes including bonus distribution, user segmentation and player tagging. Designed for use by CRM and customer retention teams, Motion operates using three core elements: a trigger, a condition and an action. As an example, operators can input a trigger event such as a new player registration or deposit, then set a rule that specifies which players the relevant action applies to. The action then determines the end result, for instance distributing a bonus to eligible users. Once fully configured, Motion runs these established rules automatically with no requirement for manual input from staff. Suren Vardanyan, Head of Sales for SOFTSWISS’s Casino Platform, commented: “Motion solves a common operational pain point for operators – their reliance on technical teams to carry out day-to-day CRM tasks. “By enabling teams to set up and run player management logic directly within the platform, it eliminates delays and repetitive manual processes. This lets CRM and retention teams focus their efforts on strategic planning and player engagement, while supporting a shift toward greater operational autonomy, where business teams can take action faster and depend less on coordination with technical teams.” Per SOFTSWISS’s official figures, Motion is already being used by more than 130 casino projects globally. Focus turns to AI Earlier this year, SOFTSWISS announced the appointment of Denis Romanovskiy as the company’s first ever Chief AI Officer. Previously one of the firm’s Deputy Chief Technology Officers, Romanovskiy now leads the delivery of SOFTSWISS’s AI strategy and oversees the rollout of its dedicated AI platform, which is built to scale AI automation capabilities across all parts of the business. Ivan Montik, Founder of SOFTSWISS, noted that the creation of this new role is a clear demonstration of the critical role AI plays in the future of tech development, and the investment in specialized leadership reflects SOFTSWISS’s ambition to remain at the “forefront of the shift”. “We have seen first-hand the impressive outcomes AI can deliver,” said Romanovskiy when the appointment was made public. “Our current focus is on building AI into a trusted, well-governed and cost-efficient capability that delivers measurable productivity improvements across every department of the business.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Following extensive deliberation, a new chapter is finally set to begin for gambling in Australia, as the government rolls out a long-awaited legislative overhaul. The Albanese Government’s reforms will establish a far stricter framework for gambling advertising, either restricting or fully banning when and where these ads can appear across the nation’s broadcast, digital and social media platforms. These new gambling advertising rules will be paired with a crackdown on certain harmful products and illegal offshore gambling operators, alongside strengthened enforcement measures and improved support for self-exclusion programs and financial counselling. Prime Minister Anthony Albanese had previously held reservations about implementing a gambling advertising ban. Now, however, he appears poised to introduce such a measure to strike the right balance in Australia’s gambling market. Albanese remarked: “This government is taking decisive action to address the community and public health concerns linked to gambling. “We’re getting the balance just right here: allowing adults to gamble if they choose, while making sure Australian children are not exposed to betting ads wherever they look. The last thing we want is for young people to grow up associating football with gambling.” Australia’s gambling ad ban legislation Set to take effect on 1 January next year, the legislation places limits on gambling ads on broadcast television: no more than three ads per hour between 6am and 8.30pm, with a complete ban during live sports broadcasts within that time frame. Gambling ads will also be prohibited from:  Running on radio stations during school drop-off and pick-up windows (8am to 9am and 3pm to 4pm). Appearing on online platforms, unless a user is logged in, aged 18 or older, and has the option to opt out of these advertisements. Featuring celebrities, professional athletes, or odds-focused ads targeted at sports fans. Being displayed in sports venues and on the uniforms of athletes and match officials. Additional legislation to complement the gambling advertising reforms includes: Cracking down on harmful and emerging online lottery products, as well as banning online keno “pocket pokies”. Standardizing match-fixing as a criminal offense across Australia to improve sports integrity. Strengthening enforcement actions against illegal gambling operators. Bolstering BetStop, the national self-exclusion register, following its recent statutory review Expanding access to financial counselling support for those affected by gambling harm, and working to boost public awareness of the risks of online gambling. The government will draft legislation to enact these measures, with the full reforms set to launch on 1 January 2027. Anika Wells, Minister for Communications and Minister for Sport, added: “Gambling addiction is a critical public health issue, and this announcement marks landmark reform to reduce gambling harms in Australia’s history. “Starting on 1 January next year, Australians will be able to gather with their families to cheer on their favorite teams without being bombarded by gambling advertising. “Our reforms will sever the link between sports and wagering, minimize children’s exposure to betting advertisements, and reduce the saturation of these ads across online, radio and television platforms. “Australian parents, families and sports fans have been calling for action, and we thank all those involved for their ongoing engagement and advocacy as we worked tirelessly to strike the correct balance.” Want to catch more stories like this? Visit the new SBC Media YouTube Channel, the go-to destination for all multimedia coverage at SBC, where our team delves deep into the biggest stories across the sports betting, iGaming, affiliate marketing and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The leader of the Commodity Futures Trading Commission (CFTC) has cautioned that prediction markets could meet a fate similar to FTX without a unified regulatory approach. Michael Selig, during a guest appearance on the Farokh Radio podcast, shared his worries that the sector might ‘implode’ as it is pushed further into offshore markets. He remarked: “We witnessed the downfall of FTX and various crypto entities, and I fear a similar outcome for prediction markets if they are forced into unregulated offshore spaces. “It is essential that these platforms register within the United States so that our regulatory framework can ensure market fairness, safeguard investors, and establish clear boundaries.” Regulated by the CFTC, companies like Kalshi and Polymarket have seen significant growth in the U.S., serving as substitutes for sports wagering in regions where such activities remain illegal. Major gambling firms, including DraftKings and FanDuel, have also introduced prediction market products to gain a foothold in states where they were previously restricted.  Nevertheless, various states have challenged these moves, arguing that the platforms are breaching local gambling statutes by providing services that resemble sports betting. Last month, a bipartisan proposal was submitted to the US Senate by Senators Adam Schiff and John Curtis, seeking to prohibit sports-related contracts and ‘casino-style games’ on prediction platforms.  “Congress must act to shut down this loophole, which undermines state protections for consumers, interferes with tribal rights, and generates no tax income,” Schiff stated regarding the legislation. In response, Selig criticized the ‘politically motivated’ legal challenges from states, calling for cooperation with the CFTC to develop transparent regulatory guidelines. “There is a tendency to avoid collaboration, and I am unsure why some states take this path when we are eager to coordinate with commissions to establish proper policies,” he noted.  “Our goal is to refine policy alongside all interested parties. We want to avoid a situation where states sue our registered entities to claim jurisdiction, mirroring the previous administration’s approach to crypto through enforcement-led regulation.”   Internationally, several countries have also moved to ban platforms such as Polymarket and Kalshi.  Recently, a court in Romania ruled against Polymarket following a challenge to the National Office for Gambling’s decision to blacklist the site as an unauthorized gambling service. Conversely, Gibraltar, a prominent European iGaming center, has signaled its support for the industry by granting a license to a prediction market firm. Nigel Feetham, Gibraltar’s Minister for Justice, Trade and Industry, expressed confidence in the sector's future, informing parliament that it represents a ‘significant opportunity for expansion’. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Polymarket will remain on Romania’s blacklist after a court ruled in favor of the country’s gambling regulator in a legal dispute initiated by the prediction markets platform. Vlad-Cristian Soare, President of the ONJN gambling authority, announced on LinkedIn that Polymarket’s court appeal against its ban as an unlicensed gambling provider has been rejected. Last October, the ONJN reported it had been closely monitoring Polymarket’s domestic operations. Romania’s May Presidential elections drew over $600 million (£455 million) in trades on the platform, with an additional $15 million in activity related to Bucharest’s Mayor elections. Your word against mine Top prediction market platforms like Polymarket and Kalshi—the two largest players in the space—have long argued they do not offer gambling products, but rather “event contracts” where users wager against each other on the outcome of an event. These events can range from political election results to winners of award shows like the Grammys. The claim that these contracts are financial instruments instead of gambling products is supported by the fact that prediction markets are regulated by the Commodity Futures Trading Commission (CFTC) in the U.S.—the home country of Polymarket and Kalshi. However, this view is not shared globally; gambling regulators elsewhere have stood firm in their belief that these platforms are considered gambling. For example, New Zealand has directly banned Kalshi and Polymarket for lacking gambling licenses in the country. Similar stances are widespread across Europe. Germany, Belgium, Italy, Poland, Hungary, the Netherlands, Switzerland, France, Portugal, and now Romania have all taken action to ban prediction markets from operating locally. In the UK, the Gambling Commission has stated that any prediction market platform launching domestically would fall under its regulatory scope. Still, a recent decision in Gibraltar to license a prediction market platform as a B2C betting intermediary could signal that Europe remains a more accessible entry point for these platforms than many think. Soare, however, has maintained that Romania’s appeal rejection adds another layer to the defensive wall European regulators are building against prediction markets. He concluded: “There has been a lot of speculation around this decision. In reality, the stake was not and is not only Polymarket. The real stake is to protect the legal framework that regulates gambling and prevent a dangerous loophole: redefining betting under the seemingly harmless name of ‘prediction platform’. “Today’s decision is, therefore, more than a solution in a specific dispute. It is a signal at European level that the law cannot be circumvented by artifices to reclassify activities that, after all, fall within the sphere of gambling.” Want more stories like this? Check out the new SBC Media YouTube Channel—the new home for all multimedia content at SBC—where our team deep-dives into the biggest stories across the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Lucien Barrière Group has acquired one of Portugal’s most historic casinos, Póvoa de Varzim Casino, thereby expanding its international retail portfolio. Póvoa de Varzim Casino, a seaside resort that employs 220 individuals, has been a fixture for nearly a century, having opened its doors in 1934. It is situated approximately 30km from Porto. Featuring French architecture, the acquisition will grant Barrière access to the casino’s 500 gaming stations, which include slot machines and electronic table games, as well as 11 traditional gaming tables, a restaurant, a bar, and a theatre with over 400 seats that hosts a regular schedule of shows and events. Clément Martin-Saint-Léon, General Manager of the Lucien Barrière Group’s Casino, commented: “Póvoa de Varzim embodies all the elements that make the projects we develop unique: a place rich in history, a dynamic destination, and genuine potential for transformation. “Our objective is to present a contemporary vision of the casino, positioning it as a vibrant hub in its own right, where gaming converges with performing arts, fine dining, and the overall guest experience.” With the addition of Póvoa de Varzim, Barrière intends to implement a phased approach to modernizing the gaming offerings, enhancing the customer experience, redesigning dining concepts, expanding the arts and events program, and improving integration with Porto's tourist flow. Barrière also indicated plans to broaden its presence in Portugal beyond this acquisition, with a residential and hotel project slated to commence operations in Lisbon soon. Grégory Rabuel, Chief Executive Officer of the Lucien Barrière Group, stated: “This aligns perfectly with Barrière's current development strategy: evolving iconic establishments to unlock their full potential while preserving their inherent identity.” Currently, Barrière operates 32 casinos and one gaming club under the Barrière Casino brand, in addition to 20 luxury hotels and nearly 200 restaurants and bars. In recent months, operators have presented varied perspectives on the Portuguese gambling market, with some making investments while others have withdrawn from the region. Earlier this year, Super Group’s Betway relinquished its online sports betting and iGaming licenses to Portugal’s gambling regulator, the Serviço de Regulação e Inspeção de Jogos (SRIJ), ceasing operations on its sites after their revocation at the company's request. The licenses were held by GM Gaming Limited, which managed the Betway brand in Portugal. “As a global business listed on the NYSE, we meticulously evaluate all markets and their performance against our objectives,” the company explained. “Following a comprehensive review, we have decided to surrender our license in Portugal to concentrate on existing markets and growth areas with greater potential.” Conversely, in March, Rank Group secured a license to introduce its YoBingo brand in Portugal, following an assessment and certification process for its bingo platform that spanned nearly six years. SRIJ authorized BingoSoft, the Malta-based operating entity for YoBingo, to become the 17th licensed online gambling brand permitted to operate in the Portuguese market, authorized to offer online bingo alongside a curated selection of certified slot and casino games. For more stories of this nature, visit the new SBC Media YouTube Channel, the central hub for multimedia content at SBC, where our team provides in-depth analysis of major developments across the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   This week signals a fresh chapter for UK gambling as a 40% tax on online casino gross gaming revenue (GGR) takes effect. Even amid this challenging new landscape, Digitain is stepping in with assurance and enthusiasm. Alexander Jones, Digitain’s Regional Sales Director for the UK and Western Europe, speaks with SBC News about the provider’s significant entry into the UK market following its acquisition of a UK Gambling Commission (UKGC) license earlier this year. Jones explains that the UK offers Digitain not just an exciting chance to break into a major, global, and competitive market, but also an opportunity to make a worldwide impact. Given the strict regulations and the newly implemented tax system, Digitain’s UK sales head points out that if operators and suppliers can thrive in this tough setting, they can succeed almost anywhere. Tell us about Digitain’s plans for the UK market and why certification from the UKGC is such an important milestone? Image source: Digitain For Digitain, obtaining UKGC certification is a strategic milestone that showcases both our preparedness and ambition. The UK ranks among the world’s most profitable iGaming markets, yet it’s also one of the most regulation-heavy. Meeting compliance standards here isn’t just a matter of checking boxes; it’s about demonstrating that your technology, processes, and approach meet some of the highest global benchmarks. When it comes to our plans, we’re taking a long-term approach to the UK market. This isn’t a fleeting entry; it’s about forging lasting partnerships, delivering tailored solutions, and establishing ourselves as a reliable technology provider for operators. As I’ve mentioned before, I’m inviting operators to share their needs and allow us to prove we’re the top go-to problem solver and solutions provider. What is your strategy for the UK market and how will it differ from other regulated markets in terms of product and solutions? The UK calls for a distinct way of thinking—what works in other markets doesn’t always apply here, and tone of voice is crucial. Our strategy rests on three core pillars: localisation, compliance-focused development, and player retention driven by product innovation. From a product standpoint, UK players have very particular expectations. This means prioritising popular sports such as football and horse racing, offering highly competitive odds, and delivering smooth in-play betting experiences are essential. We’re refining our offerings to meet these expectations while ensuring every feature complies with UKGC rules. Whether it’s our bore-draw feature, sports tournaments designed to engage first-time users, or our AI-powered sportsbook segmentation tool that delivers a personalised experience for each site visitor, every feature is carefully crafted with a B2C focus.UK operators are increasingly seeking modern, flexible, and scalable alternatives to traditional platform providers without sacrificing regulatory compliance. Leveraging our Centrivo iGaming platform and over 25 years of sportsbook expertise, we provide a cutting-edge solution aimed at boosting operators across the UK, Ireland, and broader European markets. The UK also requires more robust integration of responsible gaming tools. This isn’t just about meeting compliance; it’s about fostering trust with both operators and end-users. As part of our UK strategy, we’re also investing in expanding our local team, with plans to create a dedicated hub to support multiple functions. This guarantees that operators receive close, on-site collaboration and continuous support. In brief, although our core technology stays consistent, the way it’s packaged, presented, and optimised for the UK market is highly customised. The UK is also one of Europe’s most tightly regulated markets. Why did you want to enter this market and what does this tell us about your compliance capabilities? If you can succeed in the UK, you can succeed almost anywhere. That’s the plain reality. Entering a market with such strict regulations is both a challenge and a declaration. For Digitain, it’s a way to show that compliance isn’t a barrier but a core strength. We want the iGaming industry to know that we’re a major player in all regulated markets. Delivering a complete turnkey platform successfully in this environment is a clear sign of both our product’s maturity and our organisation’s readiness. We’ve put considerable work into fostering a compliance-first culture across our teams. This covers everything from internal procedures to the design of our platforms. The UKGC certification is essentially an external confirmation of that hard work. What are your targets and objectives for the UK market and where do you hope to be in the next 12–24 months? Over the next 12 to 24 months, we aim to enhance Digitain’s presence in the UK and Western Europe by becoming a trusted, long-term technology partner for both online and retail marketplaces. Our focus will be on delivering scalable solutions, advanced risk management, and personalised player engagement—all while staying fully compliant and offering innovative, end-user-focused services. We also intend to grow our existing UK office into a full headquarters, including commercial, trading, product, and account management teams. This local presence will allow for closer collaboration with UK and Irish operators, ensuring hands-on support and ongoing communication. Ultimately, our goal is for Digitain to be seen as a premium, reliable, and innovative provider—trusted by operators in every regulated market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.