日期: 2026年3月20日

HONG KONG, March 20, 2026 - (ACN Newswire via SeaPRwire.com) – Organised by the Hong Kong Trade Development Council (HKTDC), MarketingPulse and eTailingPulse successfully concluded at the Hong Kong Convention and Exhibition Centre (HKCEC). The premier annual e-commerce and brand marketing events drew a vibrant crowd of more than 1,700 industry professionals from 22 countries and regions, who gathered in Hong Kong to navigate the ever-evolving marketing landscape and redefine the blueprint for business growth.Driving brand evolution through innovationWelcoming delegates to the conferences, Sophia Chong, Executive Director of the HKTDC, said: "Rapid advances in digital technologies are allowing e-commerce to reshape the market landscape, transforming how businesses reach consumers, transact and scale. From AI-driven personalisation to social commerce, the pace of change is unprecedented, and with this change comes significant opportunity. The theme for this year’s events, "Generate New Growth", challenges us to seize these opportunities by exploring how fresh ideas, new technologies and bold strategies can power the next wave of momentum."E-commerce experts unpack the latest AI trendsThis year’s MarketingPulse and eTailingPulse staged 30 thematic sessions, with a comprehensive agenda exploring topics including "Growth leaders", "E-commerce new horizons", "Cutting edge marketing dynamics/new market potential", " Social media best practices", the "Meet the celebrity dialogue series”, and "PR disasters and opportunities", complemented by a series of digital marketing and e-commerce workshops. More than 85 esteemed e-commerce pioneers, brand leaders, marketing experts and innovative entrepreneurs from around the globe were invited to dissect the latest e-commerce innovations, global marketing trends and consumer opportunities, exploring how to cultivate new growth in a rapidly shifting marketing ecosystem.When discussing the development and outlook for e-commerce, multiple industry experts at the conferences highlighted the importance of artificial intelligence (AI) applications and its latest trends. Terry Li, Vertical General Manager of Smart Retail, Tencent, noted that “AI is redefining digital commerce, and integrating AI into enterprise architecture properly is key to success. It will not destroy creativity; instead, it can inspire creativity and enable personalised customer experiences.” Bruce Pan, Cross-border Industry Operations Manager of TikTok Shop US, added that the real competitive edge will lie not in generating more content faster, but in combining creative direction, understanding the competitive edges of products and emotional storytelling.Quick commerce charts a new course for e-commerceToday's consumers have an insatiable appetite for convenience and personalisation, compelling brands to accelerate the transformation of their e-marketing strategies. Precision data and AI are fundamentally rewiring consumer experiences. Patrick Zhang, Senior BD Manager of Amazon Global Selling, pointed out that the next phase of globalisation will be defined by how quickly and accurately brands can understand local consumer needs and translate data insights into high-quality growth. Yatong Qiu, Vice President of Taobao & Tmall Group, Alibaba, highlighted how brands and merchants can deploy agile merchandising strategies, real-time digital marketing and speed-oriented approaches to upgrade supply chains and streamline order fulfilment, catering to the modern consumer's desire for "everything, instantly". And the "Decoding the Gateway to ASEAN: Cross Border Growth and Market Entry Strategies" session explored tactics for entering the ASEAN market. Speakers including Luca Barni, SVP, Commercial at Lazada Group, shared battle-tested experiences, providing a practical compass for enterprises eyeing ASEAN e-tailing expansion.Visionary insights from distinguished brand leadersAs the consumer market pivots towards experience-driven models, "taste" and "perception" have become the ultimate battlegrounds for brand competitiveness. Brands are no longer merely delivering product value; they are curating a lifestyle. The "Growth leaders" series at MarketingPulse was inaugurated by Pauline Brown, former Chairman of LVMH North America, who delivered a presentation address on “Aesthetic Intelligence”, illustrating how sensory management and design thinking can elevate brand value and customer experience. “Economic inequality, environmental threats, and the rise of AI make the pursuit of aesthetic intelligence more important than ever,” Ms Brown said. “While AI enhances efficiency, consumers care about brands creating authentic sensory pleasure. Only people can truly convey a clear, well-articulated vision that resonates with customers.”Haijun Wang, Founder, Chief Executive Officer & Chief Experience Officer of Atour Lifestyle Holdings, shared his philosophy on weaving lifestyle experiences into hotel and lifestyle brand management. By extending the "accommodation experience" into new retail, he demonstrated how to forge brand identity through lifestyle sensibilities and customer resonance. Mr Wang believes that when both service and space strike an emotional chord, the resulting customer loyalty offers an enduring competitive edge. "In the experience economy, emotional value and authentic customer advocacy are becoming more important, making experience not only a point of differentiation, but also a source of sustainable brand growth and long-term development potential,” he said.As younger generations emerge as the dominant consumer force, the dynamic between brands and youth demographics is being entirely redefined. JinHee Lee, Chief Operating Officer of South Korea's Olive Young, shared the brand's triumphant journey from local flagship to a global powerhouse. He showcased how this Korean beauty titan leverages seamless omnichannel operations and data-driven marketing strategies, using technology as a compass to build international competitiveness. “In order for a beauty brand to go global, it’s essential to develop a marketing platform that combines digital promotion and offline data,” he explained. “By integrating physical stores with online apps, we have built a seamless omnichannel ecosystem that continuously adapts to our customers’ lifestyles and needs. providing real time updates on product stock and promotions.”Crafting an immersive and unforgettable shopping experience to amplify marketing efficacy and fortify long-term brand influence has always been the golden rule for major international brands. Krzysztof Andrzej Kowal, Global Retail Design Director at YSL Beauty, L'Oréal Luxe, took the stage in the session "The Poetics of Branding: Weaving Story, Design, and Emotion into Iconic Narratives". He shared how to transform physical retail spaces into the ultimate storytelling canvas through the alchemy of "Design × Story × Emotion". He said that to build emotional connections with customers, “physical stores should transcend showcase roles to become temples of experience and content factories that generate authentic and multi-sensory moments. By blending current trends like Y2K and nostalgia, we build up our persona based on new trends while maintaining our brand culture. At the same time, we maintain a cohesive global identity while adapting to local cultures.”Creative social content ignites brand resonanceIn an era saturated with content and dictated by algorithms, brands and creators must rebuild emotional bridges through authenticity and the power of storytelling. This year's conferences approached the subject through the lenses of film, television, social media and content creation, exploring how culturally resonant content can captivate audiences and amplify brand value.Actor and "Threads Admin" Ng Siu-hin joined forces with Kenie Kwok, Creative Strategy Lead at Meta, in the dialogue "Threads for Consumer and Audience Engagement", comprehensively decoding the "traffic matrix" for the platform. Continuing the creative thread, the "Meet the celebrity dialogue series” invited actor and singer-songwriter Louis Cheung to share his creative odyssey and breakthrough moments. Spanning music to on-screen performances, Louis underscored the importance of staying true to one's original aspirations and authentic expression, inspiring brands and creators to co-create content with genuine warmth. Meanwhile, content creator and MUSE TV founder Mayao shared his ingenious use of disruptive social media promotional tactics to market music and content, leaving an indelible mark on the public consciousness.As AI permeates every aspect of the marketing and design sectors, creative thinking faces an unprecedented paradigm shift. Award-winning creative minds, including Stephen Rogers, Group Creative Director at Droga5 from Ireland, explored this dynamic in the session "Creativity & AI: Human vs Artificial Mind". The speakers revealed that human imagination and intelligent technology are engaged in a symbiotic dance rather than a zero-sum game, with industry pioneers sharing how to masterfully navigate the shifting boundaries between human intuition and AI.Practical insights and business matchmaking foster cross-sector synergyBeyond the main forums and InnoTalks series, the events introduced a new feature, “e-Commerce Connect”, that brought together nearly 30 local and international exhibitors to showcase the latest one-stop e-commerce solutions. A series of digital marketing and e-tailing workshops was also held, at which industry experts imparted strategies for AI integration, cross-border market navigation, and brand influence elevation, arming participating brands with actionable intelligence. The organiser curated multiple networking events and arranged more than 170 one-on-one business matchmaking sessions for attendees and exhibitors. In addition, singer James Ng graced the event with a live performance during the conferences’ Happy Hour session.Widespread industry support drives sector advancementThis year's MarketingPulse and eTailingPulse received robust support from numerous organisations and industry bodies, including the Association of Accredited Advertising Agencies of Hong Kong (HK4As), the Hong Kong Internet & Ecommerce Association, the Hong Kong Federation of E-Commerce (HKFEC), the Hong Kong Live E-Commerce Association, the Hong Kong Public Relations Professionals’ Association, IAB Hong Kong and PRHK, providing attendees with invaluable market intelligence and unique perspectives.Forum highlights available via Video on Demand for one monthThe Video on Demand pass for MarketingPulse and eTailingPulse is available from today, 20 March, until 19 April. Industry professionals are encouraged to leverage the platform's versatile features during this period to revisit the wealth of insights shared across the events.Related websites- MarketingPulse website: https://marketingpulse.hktdc.com/conference/mp/en- eTailingPulse website: https://etailingpulse.hktdc.com/conference/etp/en- Hong Kong International Film & TV Market (FILMART) and EntertainmentPulse:https://hkfilmart.hktdc.com/conference/hkfilmart/enPhoto download: https://bit.ly/4sVaOAgHKTDC Executive Director Sophia Chong delivered the welcome remarks. She said the theme for this year’s events, "Generate New Growth", challenged us to seize these opportunities by exploring how fresh ideas, new technologies and bold strategies can power the next wave of momentumMarketingPulse and eTailingPulse attracted more than 1,700 industry professionals from 22 countries and regionsPauline Brown (right), former Chairman of LVMH North America and author of Aesthetic Intelligence, illustrated how sensory management and design thinking can elevate brand value and the customer experienceHaijun Wang, Founder, Chief Executive Officer & Chief Experience Officer of Atour Lifestyle Holdings, shared how to seamlessly weave cultural aesthetics into the management of hotel and lifestyle brandsJinHee Lee, Chief Operating Officer of Olive Young, showcased how Korean beauty leverages agile operations and trend curation, using technology to build international competitivenessKrzysztof Andrzej Kowal, Global Retail Design Director at YSL Beauty, L'Oréal Luxe, highlighted how to craft an immersive and unforgettable shopping experienceJohn Deschner (right), Head of Brand at Maximum Effort, shared how to masterfully repackage negative reactions into creative and heartwarming brand storiesMarketingPulse and eTailingPulse introduced a new feature, “e-Commerce Connect”, bringing together close to 30 local and international exhibitors to showcase the latest one-stop e-commerce solutionsMedia enquiriesFor enquiries, please contact:Raconteur PR Agency:Betsy TseTel: (852)  9742 7338Email: betsytse@raconteur.hkMolisa LauTel: (852)  6187 7786Email: molisalau@raconteur.hkHKTDC Communication and Public Affairs Department:Clayton LauwTel: (852) 2584 4472Email: clayton.y.lauw@hktdc.orgHKTDC Newsroom: http://mediaroom.hktdc.com/enAbout HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Copyright 2026 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com

香港, 2026年3月20日 - (亚太商讯 via SeaPRwire.com) - 由香港贸易发展局（香港贸发局）主办的年度电子商贸与品牌营销盛会 MarketingPulse（亚洲品牌及营销论坛）及eTailingPulse（亚洲电子商贸论坛）于香港会议展览中心圆满举行，吸引来自22 个国家及地区的超过1,700名业内人士参与，一同探索品牌与企业如何在瞬息万变的市场中重塑增长方程式。以创新驱动品牌发展香港贸发局总裁张淑芬于开幕致辞时表示：「随着数码科技迅速发展，电子商贸全面重塑市场格局，改变企业接触消费者、交易及业务扩充模式。随之而来的AI 驱动个人化体验到社交电商，企业面对前所未有的变革，亦可从中发掘庞大机遇与增长。今届论坛以 『Generate New Growth』为主题，协助业界以崭新思维、创新科技及大胆策略，把握电商带来的机遇，推动下一波发展。」电商专家分享人工智能应用最新趋势MarketingPulse及eTailingPulse围绕今届主题「Generate New Growth」举办30场主题论坛，涵盖「杰出品牌领袖视野」、「电商新航图」、「营销新趋势 / 新市场潜力」、「社交媒体的成功之道」、「与名人对谈系列」及「公关灾难与机遇」等主题，以及一系列数码营销及电商工作坊，请来超过85位来自全球的电商专才、品牌领导人、营销专家及创新企业代表，分析电商创新领域、环球营销趋势与消费新机遇，探讨业界如何在快速变化的营销环境中创造新增长。对于电子商贸的发展前景，现场多位电商专家都不约而同提到人工智能应用的重要性及最新趋势。腾讯智慧零售时尚风尚行业总经理李洋指出：「人工智能重新定义数码商务，妥善把人工智能融入企业架构中是能否取得成功的关键。它不会摧毁创造力，反而能够激发创意，为消费者提供个人化的顾客体验。」TikTok Shop美区跨境行业运营经理潘子墨表示，未来真正的竞争优势不只在于能更快、更大量地生成内容，而在于能否有机结合编导思维、洞察产品优势与情绪叙事能力。即时零售开创电商新航图当今世代的消费者对便利与个人化的需求持续上升，推动品牌在电子营销策略上加速转型，精准数据与人工智能正重塑消费体验。亚马逊全球开店高级拓展运营经理张皓舒亦指全球化发展的下一阶段，将更取决于品牌能否迅速精准洞察本地消费需求，并将数据洞察切实转化为高质量增长推动力。阿里巴巴淘天集团副总裁仇亚童亦带出品牌与商家如何以灵活商品策略、即时数码营销与速度导向，升级供应链、改善订单履约过程，应对消费者追求「万物即达」的新需要。而「洞彻东盟：跨境电商增长与市场渗透策略」环节探讨进军东盟的策略，由Lazada Group商业高级副总裁Luca Barni等讲者分享拓展东盟市场的实战经验，为有意进军东盟电商市场的企业提供实务指引。多个杰出品牌领袖分享精闢视野随着消费市场转趋体验导向，「品味」与「感知」已成品牌竞争的必争之地。品牌不仅传递产品价值，更塑造一种生活方式。「杰出品牌领袖视野」系列环节由前LVMH北美区主席Pauline Brown揭开序幕，以「美学智慧」为题，阐述如何以感官管理与设计思维提升品牌价值与体验。她指出，「贫富差距、环境威胁，以及人工智能的崛起，使追求美学智慧变得更重要。人工智能提升效率之余，消费者更在意品牌创造的多感官享受。只有人方能真正传递清晰且具说服力的愿景，与顾客产生共鸣。」亚朵集团创办人、首席执行官、首席用户体验官王海军分享如何将生活体验融入酒店与生活方式品牌的经营，从「住宿体验」延伸至新零售，以生活触感与用户共鸣塑造品牌认同。王海军认为，当服务与空间都能触发情感共鸣，转化带来的客户忠诚最具持久竞争力。他表示：「体验经济加快发展，情绪价值与口碑传播愈见举足轻重。体验不仅是品牌突围而出的关键，更是驱动可持续增长、累积长远发展资本的重要根基。」随着年轻世代逐渐成为新兴消费主力，品牌与年轻族群的互动方式正被重新定义。韩国Olive Young首席营运官李鎭熙于演讲中分享了品牌从本土旗舰迈向全球市场的成功经验，展现这个美妆龙头如何以无缝全渠道营运及数据驱动的营销策略，凭藉科技带领品牌建立国际竞争力。他表示：「为了让品牌走向全球，建立一个结合数码推广与线下数据的营销平台至关重要。我们透过整合实体门市与线上应用程式，建立了一个无缝的全渠道生态系统，提供即时更新产品库存与促销资讯，持续迎合顾客的生活方式与需求。」全方位塑造令顾客印象深刻的购物体验，进一步提升营销成效并强化品牌长期影响力，一直是大型国际品牌的成功之道。YSL Beauty（圣罗兰美妆）全球零售设计总监Krzysztof Andrzej Kowal在「当空间设计说故事：从视觉语言到感官体验打造国际品牌舞台」的环节，分享如何以「设计×故事×情感」将实体零售空间打造成演绎品牌故事的最佳舞台。他表示：「为了与顾客建立情感连繫，实体门市应超越单纯展示的角色，升级转型为创造体验和生成内容的基地，创造真实而多感官的互动时刻。透过融合Y2K与怀旧等当下潮流元素，我们在保留品牌文化的同时，亦根据新潮流塑造品牌此时此刻的面貌。」创意社交媒体内容驱动品牌共鸣面对内容过剩与算法主导的年代，品牌与创作人须以真诚和故事力量重建情感连结。今年论坛从影视、社交媒体与创作角度出发，探讨如何以具共鸣的文化内容打动观众、强化品牌价值。艺人及「Threads管理员」吴肇轩与Meta创意策略总监郭美琳于「Threads效应及经营之道」对谈中，全面拆解「流量密码」。 延续创意主题，「与名人对谈系列」邀请演员及唱作歌手张继聪分享创作歷程与突破契机，从音乐到影像演出，阐述坚持初心与真诚表达的重要性，启发品牌与创作者共同建构有温度的内容。内容创作者及 MUSE TV 创办人马天佑亦分享如何巧妙在社交媒体运用突破的推广方法宣传音乐作品，吸引大众留下深刻印象。随着人工智能逐渐渗透至营销及设计界各个层面，创意思维面对前所未有的冲击。屡获殊荣的创意之士，包括来自爱尔兰，Droga5集团创意总监Stephen Rogers等在「创意与人工智能：人类与人工思维的对决」环节透视人类想像力与智能科技之间是竞合共赢而非只能争长竞短，行业先驱亦分享如何巧妙掌握人类直觉与人工智能之间不断变化的分野。实战分享与商贸对接 推动跨界合作除了论坛和InnoTalks，现场亦新设「e‑Commerce Connect」，匯聚近30家本地及国际参展商，展示最新一站式电商解决方案。同场举办了多场 AI 数码营销及电子商贸工作坊，由业界专家分享 AI 导入策略、跨境市场操作及品牌影响力升级技巧，让与会品牌获取实战经验。大会设多场交流活动，并为与会人士和展商安排超过 170场一对一商贸配对服务。歌手吴业坤亦出席了现场音乐表演。业界广泛支持 共同推动行业发展本届 MarketingPulse 及 eTailingPulse 获得多个机构及业界组织支持，包括香港广告商会、香港电商协会、香港电商联会、香港直播电商联会、香港公共关系专业人员协会、IAB Hong Kong、PRHK等，为与会者提供宝贵的市场资讯及独到见解。论坛精彩内容一个月内随时网上重温MarketingPulse 及 eTailingPulse 线上回播通行证由今天（3月20日）起开放至 4 月 19日。业界可于这段时间继续善用平台的多项功能，并重温各项活动的内容。相关网页MarketingPulse网页：https://marketingpulse.hktdc.com/conference/mp/sceTailingPulse网页：https://etailingpulse.hktdc.com/conference/etp/sc香港国际影视展及EntertainmentPulse：https://hkfilmart.hktdc.com/conference/hkfilmart/sc图片下载：https://bit.ly/4sVaOAg香港贸发局总裁张淑芬致欢迎辞时表示，今届论坛以「Generate New Growth」为主题，协助业界以崭新思维、创新科技及大胆策略，把握电商带来的机遇。MarketingPulse 及 eTailingPulse吸引来自22 个国家及地区逾 1,700 名业内人士参与。前LVMH北美区主席及《Aesthetic Intelligence》作者Pauline Brown（右）阐述如何以感官管理与设计思维提升品牌价值与体验。亚朵集团创办人、首席执行官、首席用户体验官王海军分享如何将文化美学融入酒店与生活方式品牌的经营。韩国Olive Young首席营运官李鎭熙展现K‑Beauty如何凭敏捷营运与趋势策展以科技带领品牌建立国际竞争力。YSL Beauty（圣罗兰美妆）全球零售设计总监Krzysztof Andrzej Kowal带出如何全方位塑造令顾客印象深刻及难以忘怀的购物体验。Maximum Effort品牌主管John Deschner（右）分享如何将负面话题重新包装为具创意与温度的品牌故事。MarketingPulse 及 eTailingPulse现场设立「e‑Commerce Connect」，匯聚近30家本地及国际参展商，展示最新一站式电商解决方案。传媒查询新闻界如有查询，请联络言十公关公司：刘碧思电话：(852) 6187 7786电邮：molisalau@raconteur.hk谢媛彰电话：(852) 9742 7338电邮：betsytse@raconteur.hk 香港贸发局传讯及公共事务部：刘茸电话：(852) 2584 4472电邮：clayton.y.lauw@hktdc.org香港贸发局新闻中心︰http://mediaroom.hktdc.com/sc香港贸易发展局简介香港贸易发展局(香港贸发局)是于1966年成立的法定机构，负责促进、协助和发展香港贸易。香港贸发局在世界各地设有超过50个办事处，其中13个设于中国内地，致力推广本港作为双向环球投资及商业枢纽。香港贸发局通过举办国际展览会、会议及商贸考察团，为企业(尤其是中小企)开拓内地和环球市场的机遇。香港贸发局亦通过研究报告和数码资讯平台，提供最新的市场分析和产品资讯。有关香港贸发局的其他资讯，请浏览www.hktdc.com/aboutus/tc。  Copyright 2026 亚太商讯 via SeaPRwire.com. All rights reserved. www.acnnewswire.com

HONG KONG, Mar 20, 2026 - (ACN Newswire via SeaPRwire.com) - Recently, the robot sector has garnered increasing attention, with humanoid robots and embodied AI becoming a primary focus in the capital markets. As a leading enterprise in this field, Unitree Robotics has gradually become a key benchmark for the market’s pricing of the robotics industry due to its technological progress, product iterations, brand popularity, and capitalization process. In this context, Shoucheng Holdings (0697.HK) is being increasingly viewed by the market as a "Unitree Robotics concept stock" supported by industrial logic, owing to its investment in Unitree and its continuous layout across the robotics industry chain.It is worth noting that Shoucheng Holdings participates as more than just a financial investor. In fact, as a platform-based enterprise, Shoucheng Holdings possesses multiple capabilities, including industrial investment, scenario resources, operational expertise, and ecological synergy. Its relationship with Unitree Robotics extends beyond the capital level and may expand into scenario implementation, business synergy, and industrial empowerment in the future. This is a key factor that distinguishes it from typical concept stocks.Shoucheng Holdings’ investment in Unitree Robotics is not only a capital participation but also an effort to drive the commercialization of leading robotics companies through its own platform resources, thereby amplifying its own value within the industry chain. Market analysts believe that this "Investment + Scenario + Service + Ecosystem" model offers greater scalability than single equity investments and helps provide sustained valuation support.From a capital market perspective, Shoucheng Holdings currently possesses multiple pricing logics:Thematic Investment Logic: Analysts believe that Unitree Robotics, as a high-profile company in the robotics track, may generate a "spillover effect" on related listed companies through its brand influence and capitalization progress. In an environment of high sector activity and rising market risk appetite, this factor is expected to draw market attention to Shoucheng Holdings.Platform-Based Revaluation Logic: Some analysts point out that if Shoucheng Holdings continues to disclose progress in scenario cooperation and commercial projects with Unitree and other robotics firms, its pricing logic may shift from "concept mapping" to a "robotics industry platform." This means its valuation anchor will no longer be limited to single-project investment returns but will rely on its ability to build a scarce robotics platform asset in the Hong Kong stock market.Performance Realization and Exit Return Logic: Capital market judgment ultimately returns to the ability to deliver results. With 2026 regarded as a critical year for the industrialization and capitalization of humanoid robots, Shoucheng Holdings' robotics investment portfolio is expected to enter a "harvest period," driving its valuation system from being purely expectation-driven to being driven by both expectations and performance.According to information previously disclosed by management, approximately four portfolio companies, including Unitree Robotics, are expected to initiate the IPO process in 2026. If these projects successfully enter the IPO stage, Shoucheng Holdings will not only realize capital returns but also strengthen its influence and platform status in the robotics field. Its future value will stem from a complete value loop: IPOs of invested projects, valuation increases, the release of exit returns, and deepened industrial synergy.The market is widely watching how Shoucheng Holdings' financial performance may be further enhanced as star projects like Unitree Robotics see valuation increases and as investment portfolios enter potential realization periods. Analysts suggest that if the company releases positive signals in both financial reports and capital operations, its valuation logic may upgrade from concept mapping to "performance-driven platform revaluation."Overall, the definition of Shoucheng Holdings as a "Unitree Robotics concept stock" is based on actual industrial layout and ecological capabilities rather than simple thematic association. In the short term, the company serves as a vehicle for the spillover of Unitree’s popularity; in the medium term, it may benefit from the overall valuation rise of the robotics sector; and in the long term, its value anchor is expected to evolve into an asset with both industrial platform attributes and performance realization capabilities.Industry analysis suggests that as the capitalization expectations of portfolio companies like Unitree Robotics heat up, Shoucheng Holdings is poised to benefit from the dual feedback of asset revaluation and earnings growth. Driven by these factors, the company’s growth potential and valuation elasticity are well-positioned for release. Copyright 2026 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com

香港, 2026年3月20日 - (亚太商讯 via SeaPRwire.com) - 近期，机器人板块关注度持续走高，尤其是人形机器人与具身智能领域，成为资本市场重要方向之一。作为该赛道中的头部企业，宇树科技因其技术进展、产品迭代、品牌热度及资本化进程，逐步成为市场对机器人产业定价的重要参照标的。在此背景下，首程控股（0697.HK）因其对宇树科技的投资以及在机器人产业链的持续布局，逐渐被市场视为具备产业逻辑支撑的"宇树科技概念股"。值得关注的是，首程控股并非仅作为财务投资者参与其中，实际上，首程控具备产业投资、场景资源、运营能力和生态协同等多重能力，属于平台型企业。其与宇树科技的关系不仅限于资本层面，未来或延伸至场景落地、业务协同与产业赋能等方面，这也是其区别于一般概念股的关键所在。首程控股对宇树科技的投资，不仅是一次资本参与，更可能通过自身平台资源，推动头部机器人企业的商业化进程，从而放大自身在产业链中的价值。市场分析认为，这种"投资+场景+服务+生态"的模式，较单一股权投资具备更强延展性，有助于形成持续估值支撑。从资本市场视角看，首程控股目前具备多重定价逻辑。首先是主题投资逻辑。市场分析人士认为，宇树科技作为机器人赛道关注度较高的企业，其品牌影响力与资本化进展，或将对相关参股上市公司形成一定的外溢效应。在机器人板块整体活跃、市场风险偏好回升的背景下，该因素有望吸引市场对首程控股的关注。其次是平台型重估逻辑。有市场分析指出，若首程控股后续持续披露与宇树科技及其他机器人企业在场景合作、示范应用及商业项目等方面的协同进展，市场对其的定价逻辑或将由"概念映射"逐步转向"机器人产业平台"。这意味着，其估值锚点将不再局限于单一项目的投资回报，而是依托投资、场景、服务与生态能力，逐步构建具备稀缺性的港股机器人平台型资产。此外，首程控股还具备业绩兑现与退出回报逻辑。资本市场对价值的判断，最终回归于兑现能力。随着2026年被市场视为人形机器人产业化与资本化的重要节点，首程控股的机器人投资组合也有望进入"收获期"，推动其估值体系从预期驱动转向预期与业绩双轮驱动。根据公司管理层此前披露的信息，预计包括宇树科技在内的约4家被投企业，或将在2026年启动上市流程。若相关项目顺利进入IPO阶段，首程控股不仅有望实现资本回报，也有机会进一步强化其在机器人领域的影响力与平台地位。这意味着，其未来价值锚点将不仅来自"参股明星企业"的题材效应，而是通过被投项目上市、估值提升、退出回报释放以及产业协同深化，形成更完整的价值闭环。市场普遍关注，随着宇树科技等明星项目估值提升、机器人相关业务落地以及投资组合进入潜在兑现期，首程控股的财务表现或有望迎来进一步增厚。分析人士指出，如果后续公司在财报端与资本运作端同步释放积极信号，其估值逻辑或逐步从概念映射升级为"业绩兑现驱动下的平台重估"。整体来看，首程控股被市场定义为"宇树科技概念股"，其背后并非单一题材联想，而是基于其在机器人赛道的实际布局、与头部企业的产业关联及平台型生态能力所形成的综合逻辑。短期来看，公司具备承接宇树科技关注度外溢的主题属性；中期或受益于机器人板块整体估值提升及被投项目资本化进程；长期若持续强化"投资+场景+服务+生态"的平台能力，并将投资收益转化为产业协同与经营成果，其价值锚点有望从概念映射升级为兼具产业平台属性与业绩兑现能力的资产。业内分析认为，伴随宇树科技等被投企业资本化预期的升温及上市进程的推进，首程控股后续有望受益于资产价值重估与业绩增厚的双重反馈。在此驱动下，公司的成长性与估值弹性具备较大的释放潜力。 Copyright 2026 亚太商讯 via SeaPRwire.com. All rights reserved. www.acnnewswire.com