日期: 2025年3月13日

SAN FRANCISCO, CA & MUMBAI, Mar 13, 2025 - (ACN Newswire via SeaPRwire.com) - CleverTap, the all-in-one engagement platform, has partnered with upGrad - one of Asia’s largest integrated skilling and forever learning majors, to introduce a specialised deep-learning program / track within upGrad-powered Digital Marketing and Product Management courses with MICA and Duke CE, respectively.With the commitment of enabling brands to unlock limitless customer lifetime value, CleverTap currently boasts a strong clientele of over 2000 brands globally to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world's first purpose-built database for customer engagement, offering speed and cost efficiency at scale. On the other hand, upGrad is one of Asia's leading integrated skilling giants that offers a range of online & hybrid skilling programs, Certifications, and Bootcamps under its B2C portfolio while also facilitating top Indian and global universities to offer their Diploma, Master’s and Executive Doctorates.  Seamlessly integrated into the curriculum, the two entities jointly enable deep learning that blends academic rigor with real-world application, equipping learners with cutting-edge expertise in customer retention, engagement strategies, and AI-driven marketing. Through live masterclasses and hands-on training with CleverTap’s platform, learners will gain exclusive industry insights and practical experience to tackle modern marketing challenges.Learners will receive exclusive, one-month access to the CleverTap dashboard, gaining hands-on experience in leveraging marketing analytics for impactful campaigns. They can extend their access at a discounted rate for deeper learning. Upon completion, candidates will also earn a prestigious joint Certification from upGrad and CleverTap, enhancing their competitive edge in the job market.Discussing the new partnership Sunil Thomas, Co-founder and Executive Chairman at CleverTap said, “We are thrilled to collaborate with upGrad on this initiative. The marketing landscape is dynamic and ever-evolving; it is therefore crucial for aspiring professionals to stay ahead of the curve. This partnership is enabling us to interact with young talent and give back to the industry by nurturing skilled marketers of the future.”Commenting on this initiative, Rohit Sharma - President, Consumer Business, upGrad said, “AI-driven marketing is no longer the future, it is now. As businesses globally demand data-savvy professionals who can translate insights into impact, this partnership with CleverTap ensures our learners are not just job-ready but future-ready - armed with core capabilities of churning data sets for driving business results. At upGrad, we’re committed to shaping careers that drive the new economy, where AI and analytics define success, and this thought-through collaboration will continue to lead us with a unified approach to build a skilled talent force.” Learners can also access videos from CleverTap University - created by the platform to expand user knowledge on the CleverTap product, business use cases, and best practices to maximize the value of the platform. These videos will be available on upGrad’s Learning Management System. About upGradStarted in 2015, upGrad is one of Asia's largest integrated Learning, Skilling, and Workforce Development majors offering a range of online & hybrid skilling programs, Certifications, and Bootcamps under its B2C portfolio. It also facilitates top Indian and global universities to offer their Diploma, Master's and Executive Doctorates. Additionally, select programs are tailored for Enterprise clients under the corporate skilling division, along with other recruitment and staffing services.About CleverTapCleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.For more information, visit clevertap.com or follow us on:LinkedIn: https://www.linkedin.com/company/clevertap/X: https://twitter.com/CleverTapFor more information:SONY SHETTYDirector, Communications, CleverTapsony@clevertap.com ASHMIT CHAUDHARYAssociate Consultant, Archetype+91 8850752121ashmit.chaudhary@archetype.co  Copyright 2025 ACN Newswire via SeaPRwire.com.

JAKARTA, Mar 13, 2025 - (ACN Newswire via SeaPRwire.com) - PT Wijaya Karya Bangunan Gedung Tbk (WEGE) a subsidiary of PT Wijaya Karya (Persero) Tbk (WIKA), in collaboration with PT Dex Solusi Transit (DEX) presents Netro, Indonesia’s first innovative smart modular home with Smart Net-Zero and Growing-modular concept. The Netro launch was part of WIKA’s 65th anniversary ceremony. The launch ceremony was held on the 17th floor of WIKA Tower 2, marked by screening of Netro’s video profile on Tuesday (11/03).Prototypes of Netro version 1.0 model homes are displayed on WIKA Realty’s plot located in Pulo Mas Jaya. The model homes are featured in various floor sizes: the smallest at 33m2, followed by type 49m2, 93m2, and the largest at 129m2. These prototypes demonstrate WEGE and DEX’s commitment to provide a smart, industrial-based green housing model.Netro is designed to meet demand for sustainable housing that operates efficiently, conserves energy, and reduces carbon emissions using its intelligent smart system. It meets the Greenship Net-Zero rating requirements set by the Green Building Council Indonesia (GBCI).Netro is a modular home system that allows systematic expansion, which allows wider market reach and enhances affordability. It also provides homeowners with flexible housing options that align with improvements in living standards, enabling them to expand their living space as needed. With its qualities, Netro raises awareness on the importance of sustainable development by introducing smart modular homes.WIKA’s President Director Agung BW stated during the launch event that “Netro was created based on awareness of climate change and is aligned with WEGE’s commitment to developing modular homes as a building construction method since 2018. In spite of that, DEX introduces a smart “breathing home” concept by maximizing natural air circulation demanded by Net-Zero principles. The smart home also features IoT (Internet of Things) that automates cost-effective data collection for certification processes. This collaboration produces smart homes that are not only sustainable, but also educates their occupants on energy efficiency through integrated technology.”The primary features of Netro include passive cooling, natural ventilation, solar panels, water recycling and energy monitoring systems, thermal comfort, and minimum air quality standards – all of which are integrated in the GBCI Greenship Net-zero app. The system allows occupants and GBCI to digitally monitor energy consumption and renewable energy production, which significantly reduces emissions and meets the requirements for Greenship Net-Zero certification.In line with Agung BW, President Director of WEGE Hadian Pramudita said, “This launch offers a solution in response to demand for housing, not only in urban areas but also in coastal and rural regions. With the support of WEGE and DEX’s construction technology, along with WIKA Realty as the first developer to build Netro in its real estate projects, we are confident that we can meet market needs with the highest quality. This will help promote massive energy efficiency and raise awareness of a sustainable Net-Zero lifestyle.”As a pioneer in sustainable development, WEGE is committed to providing innovative homes that focus on energy efficiency and improve people’s quality of life. Netro serves to meet the needs of society across all segments, including developers and real estate companies (B2B), by providing homes that are quick and easy to build, structurally robust, cost-effective in operational expenses, and in line with sustainable principles.“The fulfilment of Greenship Net-Zero criteria in Netro Products provides a solid and objective basis to meet Green Finance requirements set by banks. We anticipate a major shift in the banking industry towards Green Finance, including KPR Hijau, Green Loan, and similar financial products,” said Iwan Prajitno, President Director of DEX.Products such as Netro are a compelling solution to smart, high-quality, and sustainable homes to help with Indonesia’s housing backlog. We believe that every citizen is entitled to at least one modest, high-quality home.Netro’s Outstanding Features as an Eco-Friendly HomeNetro is an eco-friendly home, equipped with exceptional features designed to reduce energy consumption and achieve Net-Zero. It achieves natural thermal comfort, and its modular system allows faster construction times. The key benefits in favour of Netro House as an ideal choice for future housing are as follows:1. Growth Enable Modular System – Expandable Modular HomesNetro is an industrial-based housing system. This ensures that the product and its components are tried, tested, and meets all required standards. As most of the production processes are done in factories, procurement and construction on-site is significantly faster than conventional construction methods. Netro’s on-site installation process is quick and generates minimum waste, significantly reducing its environmental footprint. Netro is designed to enable expansion without major interruption to its occupants’ daily activities – thanks to systematic design and clear identification of additional required components.2. High Albedo Roof – Reflective Roofing for Thermal ComfortNetro’s high albedo roof reflects sunlight and minimises heat absorption. This helps maintain a cooler home temperature without excessive reliance on air conditioning.3. Louvre Window & Operable Window – Maximising Air CirculationNetro incorporates louvre windows and operable windows, designed to optimise natural airflow inside the house. These features enable cross-ventilation, creating a naturally cooler indoor environment, which minimizes the need for air conditioning and improves indoor air quality.4. Inner Court – A Green Oasis Within the HomeThe inner court is a multifunctional green area that provides a natural living experience indoors. More than just an aesthetic feature, this space serves as a central airflow hub, allowing fresh air to circulate throughout the house, creating a cooler and more refreshing environment, and providing comfort for its occupants.5. Permeable Wall – Better Air CirculationPermeable wall is incorporated to allow free airflow, enabling smoother air ventilation and helping to remove heat from inside the house.6. Drywall with Insulation – Fast and Efficient ConstructionWalls are sandwiched with thermal insulators to enable faster construction time. In addition, drywall helps to reduce heat absorption from sunlight and maintain stable indoor temperature.7. Photovoltaic (PV) – Self-Sufficient Energy and Net-Zero EmissionsNetro can be equipped with a photovoltaic (PV) cell so the house can generate its own electricity. Using this technology, houses achieve net-zero energy, reduce its dependence on conventional electricity, and contribute to environmental sustainability.8. Smart Wall – Smart Energy MonitoringNetro features the Smart Wall, a central control system showing real-time data on household electricity consumption, energy generated from solar PV, and indoor air quality. With this feature, occupants can control their energy consumption effectively. Additionally, the post-occupancy evaluation and Net-Zero certification process can be conducted online automatically.With a combination of innovative technology and sustainable design, Netro provides an energy-efficient, cosy, and environmentally friendly home, an ideal solution for those seeking modern living that fulfils their goals of improved well-being and minimal environmental effect.PT Wijaya Karya Bangunan Gedung Tbk [IDX: WEGE]Contact:Purba Yudha TamaCorporate SecretaryPT Wijaya Karya Bangunan Gedung Tbk.Hp. 081317925577Tel: +6221 8 85908862 / 85909003Fax: +6221 86904146Email: corsec@wikagedung.co.id  Copyright 2025 ACN Newswire via SeaPRwire.com.

APEL在大阪Knowledge Capital举行的互动展览现已开幕，并将持续至2025年12月底。香港, 2025年3月13日 - (亚太商讯 via SeaPRwire.com) - 随着2025年日本大阪关西世界博览会（以下简称「世博会」）即将揭开序幕，义合控股有限公司（香港主板上市编号: 1662）之间接非全资附属公司Absolute Pure EnviroSci Limited（以下简称「APEL」或「本公司」）正式发布其雄心勃勃的计划，旨在重新定义日本健康与可持续发展。APEL的举措与大阪世博会的主题「构建未来社会，想象明日生活」深度契合，彰显其对解决人类与生态福祉相关的全球迫切挑战的坚定承诺。APEL愿景：以科学和可持续发展革新医疗保健、环境及宠物健康领域APEL的核心使命是通过创新来解决全球挑战。基于本公司的使命，APEL的策略性路线图致力于将解决方案应用于医疗保健、环境及宠物健康领域。APEL在大阪Knowledge Capital举行的互动展览现已开幕，并将持续至2025年12月底。此次展览与世博会相辅相成，将作为一个互动平台，吸引来自世界各地的访客，展示领先科技、凝聚利益相关者并建立加速正面影响力的联盟。义合控股有限公司（香港主板上市编号: 1662）主席詹燕群先生（右三）、APEL董事杨学光博士（右二）及APEL主席钟伟强博士（右一）与研讨会嘉宾合照。APEL于大阪举行生物医药技术创新专家研讨会。APEL革命性产品阵容彰显其策略雄心APEL三大旗舰创新-WisepuraTM、GERMAGICTM及GERMAGICTM PET精准针对日本迫切需求，兼具可扩展性：1. WisepuraTM：重塑公共卫生标准与香港科技大学联合研发的WisepuraTM致力于对抗抗菌素耐药性与环境危害：- WisepuraTM Aquapura：一种长效抗菌材料，用于消除异味和保障水质安全。  - 目标：在2025年10月前将此技术应用于100+个公共设施，减少高达 99%的水媒病原体。- WisepuraTM Airpura：一种抗菌涂层，用于空气净化。  - 目标：携手15+个日本智慧城市，减少交通系统中的空气传播感染。2. GERMAGICTM：在各种环境提高卫生标准基于获全球20+间机构认证的多层次杀菌涂层技术（MAP-1），GERMAGICTM将革新5,000亿日圆规模的日本卫生市场：- 飞机空气净化：与日本领先航空公司合作，计划在2025年第四季前将MAP-1应用于200+架飞机，减低高达60%的机舱病菌传播。- 智能建筑整合：与Techno Frontier合作，将MAP-1融入环保建材，目标实现暖通空调系统节能30%。3. GERMAGICTM PET：提升人宠共生关系APEL以科技驱动的宠物护理品牌融合了诊断与抗菌解决方案：- 目标：在2026年前占据1.2兆日圆的日本宠物市场的10%份额，在都市家庭减少高达50%与宠物相关的过敏。- 创新：于东京和大阪设立宠物健康中心，为50,000+只宠物提供即时健康监测。APEL三大旗舰创新-WisepuraTM、GERMAGICTM及GERMAGICTM PET。建立坚定信心：日本各界领袖全力支持APEL2025年3月6日，APEL于大阪举办了一场专家研讨会，标志着APEL重要的里程碑，并汇聚了日本企业、学术界和政府代表，包括：Knowledge Capital总制作人野村卓也先生(Takuya Nomura)、香港贸易发展局大阪事务所长Ricky Fong先生、日本经济同友会干事古川令治先生 (Ryoji Furukawa) 、京都大学前川真治教授(Shinji Maegawa)、 Quantum Life创始人兼首席执行官黄园医学博士、Techno Frontier社长河原利和先生(Kawahara Toshikazu)、创域互动有限公司创始人张伟文先生及GERMAGIC™上海总经理钟耀武先生。迈向变革性健康与环境保护发展APEL主席钟伟强博士表示：「在我们不懈应对全球挑战的过程中，我们致力将科学研究转化为提升生活品质及居住环境的实效应用。我们深感荣幸在本次研讨会获得日本各界鼎力支持。同时，本次研讨会标志着APEL在全球拓展健康与环境科技创新的新篇章。在进军日本市场之际，我们期待与当地研究人员、机构及企业合作，开发领先解决方案以应对全球迫切挑战，共创更美好的明天。」在大型展览会和专家研讨会的推动下，APEL深信其创新成果将带来显著效益，提升健康与福祉，并促进可持续发展。各界对这些发展的殷切期待，体现了APEL追求卓越的承诺和建立更健康世界的愿景。关于APELAbsolute Pure EnviroSci Limited（「APEL」）为香港联合交易所主板上市公司-义合控股有限公司（香港主板上市编号: 1662）的间接非全资附属公司，以改善生活品质及居住环境为使命，主要从事健康与环境科技创新的研究、开发及商业化。基于其多层次杀菌涂层技术（MAP-1），APEL已在四个关键领域：飞机空气净化、水质净化、畜牧健康和环保建材，研发专门的应用配方，旨在应对全球迫切挑战。APEL期待与全球研究人员和行业伙伴合作，推动更多健康与环境科技创新。传媒如有查询，请联络：庾婉华罗思正电话：+852 9500 4443电话：+852 9326 1113电邮：avy.yu@ajacapital.com.hk电邮：eudice.law@ajacapital.com.hk Copyright 2025 亚太商讯 via SeaPRwire.com.

Brisbane, Queensland, Australia--(ACN Newswire via SeaPRwire.com - March 12, 2025) - Graphene Manufacturing Group Ltd. (TSXV: GMG) ("GMG" or the "Company") is pleased to announce that GMG, C&W Services Singapore and ACMES, GMG's Singapore Thermal-XR distributor, have successfully completed energy savings case studies with a Singapore bank. The energy savings was seen on average between 10% to 20%. Following the successful case study, the bank is now exploring the potential to scale the application of Thermal-XR Enhance across more branches.Figure 1 shows ~33% energy saving by comparing post coating average daily energy consumption to before washing.Figure 1: Daily Energy Consumption Reduction due to Thermal XR Coating (after washing) on Bank Air ConditionerTo view an enhanced version of this graphic, please visit:https://images.newsfilecorp.com/files/8082/244317_0264293a642e5ab7_002full.jpgGMG's Managing Director and CEO, Craig Nicol, commented: "Our partnership with C&W Services and ACMES has been very successful thus far and we look forward to implementing more energy savings projects with THERMAL-XR® Powered by GMG Graphene with various other companies in Singapore and around the world."About GMG:GMG is an Australian based clean-technology company which develops, makes and sells energy saving and energy storage solutions, enabled by graphene manufactured via in house production process. GMG uses its own proprietary production process to decompose natural gas (i.e. methane) into its natural elements, carbon (as graphene), hydrogen and some residual hydrocarbon gases. This process produces high quality, low cost, scalable, 'tuneable' and low/no contaminant graphene suitable for use in clean-technology and other applications.The Company's present focus is to de-risk and develop commercial scale-up capabilities, and secure market applications. In the energy savings segment, GMG has initially focused on graphene enhanced heating, ventilation and air conditioning ("HVAC-R") coating (or energy-saving coating) which is now being marketed into other applications including electronic heat sinks, industrial process plants and data centres. Another product GMG has developed is the graphene lubricant additive focused on saving liquid fuels initially for diesel engines.In the energy storage segment, GMG and the University of Queensland are working collaboratively with financial support from the Australian Government to progress R&D and commercialization of graphene aluminium-ion batteries ("G+AI Batteries"). GMG has also developed a graphene additive slurry that is aimed to improve the performance of lithium-ion batteries.GMG's 4 critical business objectives are:Produce Graphene and improve/scale cell production processesBuild Revenue from Energy Savings ProductsDevelop Next-Generation BatteryDevelop Supply Chain, Partners & Project Execution CapabilityFor further information please contact:Craig Nicol, Chief Executive Officer & Managing Director of the Company at craig.nicol@graphenemg.com, +61 415 445 223Leo Karabelas at Focus Communications Investor Relations, leo@fcir.ca, +1 647 689 6041Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this news release.Cautionary Note Regarding Forward-Looking Statements This news release includes certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs of management of the Company regarding future events. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends", "expects" or "anticipates", or variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would" or will "potentially" or "likely" occur. This information and these statements, referred to herein as "forward‐looking statements", are not historical facts, are made as of the date of this news release and include without limitation, statements regarding the bank chain applying Thermal-XR Enhance to all of its remaining branches, GMG's continued partnership with C&W and the potential application of Thermal-XR Enhance to other companies around the world.Such forward-looking statements are based on a number of assumptions of management, including, without limitation, that the bank chain will apply Thermal-XR Enhance to all of its remaining branches and that GMG and C&W will implement energy savings case studies with other companies in Singapore and worldwide. Additionally, forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of GMG to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation, that the bank chain will not apply Thermal-XR Enhance to all of its remaining branches and that GMG and C&W will not be able to implement energy savings case studies with other companies in Singapore and worldwide.Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Company does not undertake to update any forward-looking statement, forward-looking information or financial out-look that are incorporated by reference herein, except in accordance with applicable securities laws. We seek safe harbor.To view the source version of this press release, please visit https://www.newsfilecorp.com/release/244317 Copyright 2025 ACN Newswire via SeaPRwire.com.

- This year’s MarketingPulse and eTailingPulse conferences will be held on 19 March under the theme Inspiring Possibilities, bringing together global marketing and e-commerce experts to share forward-looking insights and practical experiences and offer inspiration and actionable strategies to attendees- The conferences will explore cutting-edge trends and innovative strategies in marketing, including the application of data and AI, the integration of art, music and culture in marketing strategies, and the rising importance of inclusive marketing with a focus on neurodiversity- Another highlight will be an in-depth discussion on the development potential of the ASEAN and halal markets, and the untapped potential of pet KOLs in shaping effective branding and merchandising and creating strong emotional connections with audiences- An impressive roster of cross-disciplinary marketing leaders and industry pioneers will share their expertise at the conferences, including:   - Nikkia Reveillac, Director (Global), Consumer Insights at Netflix (2021-2024)   - Prof Darren Thayre, Head of Innovation, Global Strategic Initiatives at Google   - Prof Dr Thomas Girst, Global Head of Cultural Engagement, BMW Group   - Fabien Vallérian, International Director of Arts & Culture at LVMH’s Maison Ruinart   - Tony Chen, Director of Public Affairs at Taobao & Tmall Group   - Tina Zhao, Marketing Director, Global Business Solutions, Xiaohongshu   - Edward Bell, General Manager, Brand, Insights and Marketing Communications, Cathay    Pacific Airways   - Yi-Fang Chen, Head of Leisure and Beauty Business Department, Meituan   - Jordan Cheung, Chief Marketing Officer, Hang Seng Bank   - Matthew Li, Head of Brand and Marketing at Decathlon Hong KongHONG KONG, Mar 12, 2025 - (ACN Newswire via SeaPRwire.com) - The Hong Kong Trade Development Council (HKTDC) will host the 2025 MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) on 19 March. A premier event on the Asia-Pacific marketing and e-commerce landscape for many years, this year’s conferences are bringing together close to 80 global elites from diverse industry sectors, including influential marketing experts, economists, retail giants, brand strategists, advertising and PR professionals and e-commerce leaders. Attendees will have the opportunity to explore forward-thinking market dynamics, emerging trends, innovative marketing strategies and compelling success stories.Themed Inspiring Possibilities, the conferences aim to turn visionary ideas into actionable strategies and spark cross-disciplinary collaboration. This year’s event will cover a variety of marketing hot topics including leveraging data and artificial intelligence (AI) to drive innovative marketing strategies; integrating art, music and culture into brand marketing to explore new frontiers; embracing neurodiversity to foster more inclusive marketing perspectives; capturing opportunities in the ASEAN and halal markets; empowering the “she economy” in Mainland China; and using innovative AI solutions to enhance competitiveness in this new market segment.Experts explore data-driven innovation in marketingThe conferences will feature heavyweight speaker Nikkia Reveillac, Director (Global) of Consumer Insights at Netflix (2021-2024), in a session titled "From Insights to Breakthroughs: Unleashing Innovation through Customer Insights". Ms Reveillac will draw on her experience at Netflix, Twitter and Colgate-Palmolive to share how data-driven insights can ignite innovation.Analysing e-commerce opportunities in the ASEAN marketAs one of the world's fastest-growing regions, ASEAN offers huge economic potential. The diverse economic landscape is leading to the rapid mainstream adoption of e-commerce across the region. Galvin Chia, HKTDC Principal Economist (Asian and Emerging Markets), will present key insights from a research report that explores consumer behavior and market trends across ASEAN countries, including Singapore, Thailand, Malaysia, Vietnam, the Philippines and Indonesia. This session will also provide participants with valuable insights into ASEAN consumers' perceptions of Hong Kong brands, as well as practical strategies to successfully navigate this dynamic market and harness the opportunities of its thriving e-commerce sector. Representatives from local consumer brands, leading e-commerce platforms and cross-border e-commerce payment services – all of which have already achieved notable success in the ASEAN market – will share their experiences and proven strategies for businesses looking to expand into ASEAN and capitalise on the region’s growing opportunities.AI-driven digital transformation and boosting the "she economy"As AI technology continues to advance, its applications in marketing and brand promotion are driving significant innovation and breakthroughs. Prof Darren Thayre, Head of Innovation and Global Strategic Initiatives at Google, will join Brian Hui, Managing Director and Head of Customer Propositions and Marketing for Wealth and Personal Banking (WPB) at HSBC Hong Kong, to present a session titled "Journey to the AI Era: Unleashing Digital Transformation Potentials". The speakers will provide a strategic overview of the current state of AI, offering insights into its impact on brand and marketing strategies and exploring how to leverage AI to drive transformation, address challenges, create innovative strategies and reshape industry standards.In addition, Tony Chen, Director of Public Affairs at Taobao & Tmall Group, will share insights into the "she economy" – the increasingly powerful impact of female shoppers and women entrepreneurs, and illustrate how AI technology is helping to offer personalised shopping experiences and elevating customer service standards in his session "Empowering the She Economy: Leveraging AI Innovations for Enhanced E-commerce Marketing on Taobao & Tmall".Integrating art, culture and music into brand promotionThe intersection of art, culture, music and business is unlocking new opportunities for brand marketing. Prof Dr Thomas Girst, Global Head of Cultural Engagement at the BMW Group, has led the company’s cultural initiatives since 2003, including BMW's collaborations with various artists to create multiple BMW Art Cars, while UOB Hong Kong has run the annual UOB Art in Ink Awards since 2017 to discover local artistic talents, encourage artistic innovations and rejuvenate time-honoured Chinese artistic traditions. In a session titled "Art & Culture for Global Brand Marketing: Forget the Cliché Gallery Sponsorship", Prof Dr Girst and Marietta Li, Head of Strategic Communications, Brand and Customer Insights, Hong Kong and Taiwan, UOB and Director of the UOB Art Academy, will join marketing and branding experts from renowned international brands Maison Ruinart and Ovolo Hotels to explore innovative ways to redefine the role of art and culture in global brand marketing, challenge traditional marketing paradigms, and share effective strategies for communicating brand values and stories through artistic development and cultural engagement.In a session titled “The Soundtrack of Success: Decoding the ROI of ‘Music Economy for Harnessing Brand Power’”, ChillGOOD TV founder Leo Ku will join forces with Jordan Cheung, Chief Marketing Officer at Hang Seng Bank, and Kenny Sham, General Manager (Hong Kong & Macau) at Klook, to share insights on music marketing, examine the evolvement and commercialisation of Ku’s music platform, and explore how brands can leverage on music to engage with customers and optimise their marketing return on investment.How neurodiversity marketing sparks emotional resonanceIn today’s evolving marketing landscape, Joseph Chen, Director of Culture at Eaton HK, is committed to advancing social inclusion and fostering diverse development. Mr Chen will be joined by Jake Posner, Founder and Creative Director of the fashion brand No One True Anything – widely recognised for turning dyslexia into a source of creative strength – and Kevin Chesters, a neurodiversity advocate and marketing practitioner, for a discussion titled "Brains in Bloom – Cultivating Neurodiverse Marketing Landscapes. They will explore how brands can craft their narratives through innovative marketing strategies that embrace a neurodiversity perspective. Participants will discover how different approaches can foster deep emotional connections with neurodiverse audiences while championing the value of diversity in society.Connecting with Gen Z consumersJoin representatives from Beijing Tong Ren Tang, POIZON, Taobao Papahome and Meituan to discover how traditional brands can revitalise their image through innovative concepts and appealing to youthful trendsetters in Mainland China.Supporting start-ups and fostering a new generation of entrepreneurs is a key priority for the HKTDC. In the “Meet the Leaders’ Dialogue Series”, Matthew Li, Head of Brand and Marketing at Decathlon Hong Kong, will share valuable insights into how the brand has been successful in earning the loyalty of Hong Kong consumers. Joining him, Frankie Chow, Founder of CLS Holiday, will discuss the creation and commercial success of Asia's first "mystery box travel tour", while Jacopo Contiero, Founder of Jacomax & Jacopo Only Friends, will showcase his innovative cross-industry promotional strategies. This session will provide the audience with fresh perspectives on incorporating surprise and creativity into branding, offering practical inspiration for businesses aiming to stand out in a competitive market.In addition, local celebrity Natalie Tong will share her experience as she transitions from television actress to successful entrepreneur and her journey in personal brand building, while Grace Chan will share on her journey from being a successful actress to becoming a prominent KOL.The conferences will feature an exhibition area showcasing more than 40 exhibitors from Hong Kong and across the Asia-Pacific region, including Datawords Hong Kong and Kantar Hong Kong, offering the latest market intelligence, marketing and e-tailing solutions. Practical workshops on digital strategies will feature industry experts sharing actionable skills and insights that can help to boost market competitiveness. Participants can also engage in networking sessions and the one-to-one business matching service offered by the HKTDC. This unique service is designed to create new collaborations and unlock untapped opportunities tailored for attendees’ growth and success.For more details, including the latest programme and speaker list, please visit:https://marketingpulse.hktdc.com/conference/mp/en.For interviews with speakers, please email katy.ky.wong@hktdc.org and jane.mh.cheung@hktdc.org who will be in touch to follow up.Photo download: https://bit.ly/4ifzP3SNikkia Reveillac, Director (Global), Consumer Insights at Netflix (2021-2024)Prof Dr Thomas Girst, Global Head of Cultural Engagement at the BMW GroupJoseph Chen, Director of Culture at Eaton HKMarketingPulse and eTailingPulse return on 19 March at the Hong Kong Convention and Exhibition Centre. The image is taken from last year’s event.WebsitesMarketingPulseConference website: https://marketingpulse.hktdc.com/conference/mp/enConference programme: https://marketingpulse.hktdc.com/conference/mp/en/programmeSpeaker list: https://marketingpulse.hktdc.com/conference/mp/en/speakereTailingPulse: https://etailingpulse.hktdc.com/conference/etp/enEntertainmentPulse: https://hkfilmart.hktdc.com/conference/hkfilmart/enMedia enquiriesPlease contact the HKTDC’s Communications & Public Affairs Department:Katy WongTel: (852) 2584 4524Email: katy.ky.wong@hktdc.orgJane CheungTel: (852) 2584 4395Email: jane.mh.cheung@hktdc.orgHKTDC Media Room: http://mediaroom.hktdc.comAbout HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Copyright 2025 ACN Newswire via SeaPRwire.com.