Behind TikTok’s rise: Deeply engaged users, direct support for content creators

SINGAPORE – TikTok has grown by leaps and bounds since its parent company ByteDance arrived in Singapore in September 2018.

In just four years, it has gone from a small set-up staffed with a few people in a co-working space to brand new offices occupying several floors at One Raffles Quay in the Central Business District, with hundreds of employees.